Selling in Winter

(December 20, 2017 )

Toronto, it’s time to face it - winter is well and truly here. The leaves have given up their shaky
grip on brittle branches, the birds have fled for sunnier climes, and the snow is beginning to
gather and crunch underfoot. It’s the most wonderful time of the year, isn’t it?

The long season between autumn and spring poses its own unique set of challenges, especially
when it comes to real estate. If you’re considering selling your home, it’s easy to think that
spring is the only time to list, and it’s true that there are different things to take into consideration
on these colder, shorter days - but selling in winter can actually be a much better experience
than you would assume!

There’s no need to fear if life doesn’t follow a schedule and you find yourself having to sell in the
winter - the key is to make a positive first impression that will be hard to forget! With a few
simple tips, you can maximize your selling potential in the winter: 

Don’t let winter be an obstacle - literally.
So there’s snow on the ground, and you have a showing - great! The good news is that if they’re
looking to buy right now, they must be serious and motivated buyers, so you’re off to a good
start. To ensure you don’t lose them before they’ve even made it through the door, take a moment to
make sure that winter itself won’t be a physical obstacle - make sure you have your walkway
shovelled and salted (nothing worse than having the buyers climb over snowbanks!)
and make sure the lockbox is in an easy-to- reach place, and not frozen shut.

Take the opportunity to show off your home’s entryway functionality.
Winter means gear, from hats to coats to boots and more. When buyers are wearing all their
winter layers, there’s never a better time to show off how your entryway works! Before your
showing, make sure you have empty hooks and space for coats, boots, and scarves. Allow
buyers to imagine shedding their layers in your entryway - soon to be theirs - after every long
winter’s day.

Make it bright.
Days are shorter at this time of year, so I always recommend having all of the lights on in the
house. If it’s an evening showing, have the exterior lights on as well.
Have a fireplace? Turn it on! It makes for a great focal point and cozy atmosphere. But
remember - don’t light candles or a fire and leave the home unattended. You never know what
can happen!

Think beyond the visual.
Some of the best parts of winter are the scents - think back to your favourite holiday memories
and you’ll know what I mean. Especially at this time of year, remember that it’s not just about
visually engaging potential buyers! When you’re preparing for a winter showing, think about inviting natural smells - put a pot of coffee on, or simmer some apple juice with a cinnamon stick to invoke a warm, homey feeling. Avoid artificial sprays and scented candles, though - natural scents are best!

Though it may seem daunting to list your home in the winter, it truly can be done. With these
easy tips, you’ll be able to maximize your winter showings and get back to building snowmen
(and, let’s be honest, praying for spring to arrive).

For more real estate and home ownership tips, find The Anna Oliver Group on YouTube.